| Gannett's fine print |
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Here's a fine way to boost paid circulation. Place your newspaper in front of thousands or probably millions of hotel rooms daily after inserting what amounts to a hidden payment authorization somewhere in the hotel paperwork. Actually, it's simply an opt out notice that provides a technical way to avoid an what is really an involuntary payment or unauthorized charge. Very few people will ever see, much less read, the fine print. Below is a magnified version of the fine print compared to the way it is really presented at the bottom of the Marriott envelope intended to be quickly discarded. |
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![]() Original fine print |