Gannett's fine print

Here's a fine way to boost paid circulation. Place your newspaper in front of thousands or probably millions of hotel rooms daily after inserting what amounts to a hidden payment authorization somewhere in the hotel paperwork. Actually, it's simply an opt out notice that provides a technical way to avoid an what is really an involuntary payment or unauthorized charge. Very few people will ever see, much less read, the fine print.

Below is a magnified version of the fine print compared to the way it is really presented at the bottom of the Marriott envelope intended to be quickly discarded.



Original fine print